How to choose a smartphone ! A practical guide.

A smartphone is a smartphone is a smartphone. Well not really! Sure, you can make calls, check emails, listen to music, watch movies and browse social media accounts with every single smartphone available in the market – just as well as you can with any other smartphone. There may be a plethora of models available from a large number of makers but there is just one that is right for you. If you are spoilt for choice and can’t seem to make up your mind, this post will help you zero in on your ideal smartphone. Follow these guidelines to avoid post-purchase blues.


The Operating Software: The Operating Software ( OS ) is the single most important factor in choosing a smartphone that is just right for you. While the hardware of your phone remains the same as the day it was first sold in the market, the software should continue to advance. You should make sure the phone you are buying doesn’t fall more than a month behind the existing software updates. Smartphones come with a different OS such as Android, iOS, and Windows being the main ones. Given below are some fundamental of OS ;

  1. iPhone (aka iOS) is known for its ease of use, security, and clean integration with other Apple products.
  2. Android is associated with its integration of Google services, its ability to be customized, and typically a lower cost.
  3. Windows Phones are less common, but emphasize integration with Microsoft products and offer high end camera software on certain models. If you can, try demoing a device at a store. That will give you a good sense of the interface and feel of each operating system.

The Price Range : iOS phones (iPhones) are typically more expensive than their Android counterparts. Among phone manufacturers, Apple and Samsung are typically among the most expensive (with models retailing at upwards of INR 50000 and some selling at whopping 120000), while Xiaomi, Oppo, Vivo,  Lenovo, LG, and Motorola tend to produce lower cost options (some low-end smartphones can be acquired for under 10,000). Here are some ways to reduce your cost of ownership ;

Consider buying refurbished ( certified pre-owned or unboxed phones ) : you will find a rich variety of certified pre-owned smartphones on Gizmojo at amazingly low prices. For instance, you can find an iPhone 6 at less than 15000 on Gizmojo. All Gizmojo phones are fully tested for functionality and come with a 6-month replacement warranty to boot. To know more about the pros and cons of buying refurbished phones, refer to our previous post by clicking here

Trade-in your existing smartphone. You can get a great value for your smartphone on Gizmojo  For instance you can get a discount of up to 7000 by trading n your iPhone 6 on Gizmojo. To know how it works, click here

Avail EMI offers. Most online stores offer interest-free EMI offers supported by your credit cards. We would like to recommend a subscription offer on Gizmojo. You can subscribe to a Gizmojo pre-owned phone with an assurance that you can upgrade it again after 6 months and end up paying under 1000 per month ( For illustration if you buy a smartphone worth 12000 and trade-in your used phone worth 6000 you may end up paying just 1000 per month for 6 months )

Consider the devices and software you already own. If you already own a tablet or computer, you will experience the best level of integration with its services and software by getting a phone with matching developer support (for example, Apple computers and iPads are often cross-compatible with iPhone apps). Nevertheless, note that any phone can connect to, and function with, almost any computer operating system. If you are a heavy MS Office or Google user, you will have the best integration and support using an Android phone (although note that both Microsoft and Google produce their most popular apps for the competing operating system as well).

Determine which features suit your needs. Each operating system has some proprietary features, while basic features like email, web browsing and maps will be available on all systems. iOS/iPhone has exclusive features like Siri, fingerprint scanning, FaceTime chat, and iCloud support. Android has Google Now, home screen widgets for customization, and allows third party app installation (meaning you can download programs from the internet and install them outside of the Play Store ecosystem). Most Android phones today also have fingerprint sensors, cloud storage for pictures, and support the use of Google Drive for documents and cloud storage. Windows Phone uses Cortana for voice activation, has “Live Tiles” home screen customization, and incorporates Word, Excel, PowerPoint and PDF options.

Consider which apps you want to use. Many popular applications (e.g. Google Maps, MS Office, and Apple Music) are offered across all operating systems, however, there are some apps (e.g. iMessage, Facetime, and Google Now) that are exclusive to their respective platform. Check the app store associated with each option to make sure the apps you want are accessible (Apple, Google Play Windows). In general, if a popular app is not offered on a competitor’s operating system, there is a strong chance that an alternate app exists which is functionally quite similar. iOS and Android historically have much broader app support than Windows. Your app purchases are linked with your store account. You will be able to transfer your purchases to any future phones as long as they use the same operating system.

Pick a screen size. Screen size is measured corner to corner diagonally. Ultimately, screen size is a matter of preference. Smaller screen phones may fit better in your pocket and are often cheaper. Larger displays may be preferable if you plan to watch a lot of videos. iPhone offers the “SE” series for compact phones and the “Plus” series for an extra-large screen. Android phones come in a wide range of sizes: there are smaller budget models such as Moto G or Galaxy S Mini, higher-end models like the Galaxy S or the HTC One series, and oversized models like Galaxy Note or Nexus 6P. Nokia offers Windows phone models ranging from 4-6 inch screens.

Decide how new you want your phone model to be. Newer phones are typically faster and more powerful than their respective older versions but will come at a higher cost. In particular, older model phones will have a more difficult time running modern applications. For the budget-conscious, a good compromise is to wait for a new model of your desired smartphone to become available and to then take advantage of a drop in the price of the other models. When a new phone model premieres interest in older models will immediately go down and the price will often change to reflect that. Regardless of your choice, understand that technology moves very quickly and that newer phone models will continue to appear. Eventually, every smartphone will seem old or obsolete.

Check the storage space. A phone’s storage (usually listed in gigabytes or GB) is a measure of how many files (photos, videos, apps) it can store at any one time. Storage space strongly affects the price of the smartphone so consider how much you’re likely to need before settling on a phone model. For example, storage space is the only difference between a 16GB iPhone 6 and 32GB iPhone 6, 16GB is estimated to hold about 10,000 pictures or 4000 songs — but keep in mind that your phone storage must also accommodate all your downloaded apps. Some Android phones (but not all) support storage expansion with the purchase of a microSD card. iPhones do not support storage expansion after purchase.

Consider camera quality. Although smartphones are known for taking high-quality photos in general, actual picture quality will vary quite a bit between brands and models. The best way to measure camera quality in a phone is to search for sample pictures online taken with that smartphone model or to demo the camera yourself. While manufacturers often advertise a camera’s megapixel count, features like ISO, low-light performance, brightness, and noise reduction are equally if not more important to consider. Most modern smartphones come equipped with front and rear-facing cameras and flash and will support third-party add-ons (such as lens attachments). iPhones are well known for their high-quality camera hardware/software. The Lumia 1020 Windows Phone is designed specifically for heavy camera use.

Consider phone battery life. Battery technology is improving steadily so newer phones tend to have longer battery life, however, your usage habits are what really dictates how long the battery lasts. Talking on the phone, gaming, and using phones outside of wifi range will all drain a battery more quickly. Average smartphone battery life can range anywhere from 8-18 hours. Most flagship Android models will not support replaceable batteries. iPhones do not support replaceable batteries on any mode. Some newer Android phones utilize a quick charge technology to help recharge their large batteries faster (e.g. Samsung Galaxy S series or Motorola Droid Turbo series). Manufacturers claim phones with quick charge can achieve 50% charge in about 30 minutes.

Discover the benefits of refurbished products

Even though it means more bang for your buck, the term ‘refurbished’ still raises more eyebrows than confidence. The very common doubts that stir up in the buyers head are “Am I buying someone’s hand-me-down gadget with a few new parts thrown in?” “Will the software on my refurbished smartphone be out-of-date?” “Is the battery of a refurbished phone less than adequate?” 

 Fortunately, your worries will come to an end here, as we answer these and other such questions related to refurbished products in this section of our blog. You will also get to understand the entire process of how these phones are sourced, what is carried out in the process of refurbishing and where and how to buy your next phone from? 

What is “refurbished”?

As the name suggests, a refurbished phone is a phone that undergoes a complete overhaul to give itself a new lease of life. 

These phones are devices traded-in by customers that are sent to our trusted refurbishing partners. They are restored to original working condition by rectifying their hardware and software aspects. Only hand-picked units are refurbished in order to maintain the highest standards of quality for our buyers. The devices are as functional as the new units and only have a few signs of minimal prior usage. 

We at Gizmojo offer refurbished phones in just about all the market leading brands like – Apple, Samsung, Oppo, Vivo, OnePlus, Xiaomi and more. What’s more, you may trade-in your phone and avail buy-back discounts on gizmojo.

What is the difference between Gizmojo’s “Refurbished” and “Certified Pre-owned” products?

The Gizmojo Product Packaging on refurbished phones is often labelled as either “Refurbished” or “Certified Pre-owned” irrespective of that labelling there is no other difference in the process these products reach their sale stage. All our products go through the same stages and are handled by the same set of skilled technicians. They are also all covered under the same limited warranty package.

Where do refurbished products come from? Our Sourcing for Refurbished products at Gizmojo originates from varies entities such as:

Trade-in Phones: Phones which our customers send in as exchanges/buybacks while buying new ones. 

Returns and Cancellations – Fully Functional Devices being sold on e-Commerce websites are sometimes returned opened due to some reasons but are rendered second hand on their very outset and therefore cannot be sold again as new.

Overstocks – Older unsold items that are returned by sellers to make way for fresh stocks. – Demo Products – Products that are on demo/display in showrooms that are barely used are also a great source for discounted deals.

What is Gizmojo’s refurbishment process?

 Our Refurbishing Process Guidelines at Gizmojo Partner Workshops is the same that would be for manufacturing and testing of products at the brands assembly plants. Each Device is aimed to be restored to its original performance and condition both in terms of hardware and software. All units are thoroughly checked and broken/missing parts are repaired/replaced as per requirement. After the primary restoration is done, all units are tested for performance and then sent for final cleaning and assembly. After which they are re-packed and assigned a fresh part number. On the software forefront, skilled engineers validate that the devices are running on the latest firmware and operating system available for that model. The phones are reformatted and re-imaged to make sure no old data is intact and that privacy of the previous users is not at any risk. 

If you are already curious to know where could you strike your next best deal for a refurbished phone or make some extra cash out of the old devices lying around your house, then well worry not because Gizmojo is at your service, we are specifically in to buying old phones and selling of trusted, verified refurbished phones. We assure you the best value for your stock at our portal and our transparency and ease of operations will leave you satisfied all the time. Don’t wait, head straight to and explore your next best deals!